Surely we haven’t sunk so low?
Naturally when discovering this incident the press went to town with making a big sausage out of it quite frankly. And particularly because it was done at a UKIP event it was the icing on the cake for most journalists.
The laws state that ‘treating’, bribing people with food and drink is strictly prohibited. So when a candidate laid out an innocent spread of sausage rolls, teas and sandwiches at a campaign event it broke electoral rules and he had to explain himself.
But the bigger question is this. Is anyone really that easily bought? I know it becomes an incredibly sweet gesture and I myself would be impartial to doughnut or two, but surely a moment of sugary bliss can’t equate to a cross on a ballot paper.
Many of us have specific key policies we want implemented but it begs the question that if a party offers one of those coveted goodies (such as banning exploitative zero hour contracts) is that really enough? For many it is. Others have a strict mantra of being treated with lower taxes at any cost to public services. If this is really the case, parties only have to find the minimal number of populist policies and they’d get through. Never mind the whole picture, under party XYZ they’re scrapping the TV licence so they’ve won me over.
Where do we, as the electorate, draw our red line of an absolutely crucial policy which we can’t live without? The Tory campaign guru Lynton Crosby suggested that it’s all about the values and ideologies associated with a party rather than individual policies. I struggle to see how that can be true though.
At the moment the Tories’ and Lib Dems’ policy of a personal allowance threshold of £12,500 seems the most appetising from all the goodies on offer.
Does it leave them with the upper hand or is it time for another trip to the pick n mix?